Optimal Keyword Selection
The numbers of people searching online for things to buy are growing dramatically.
At the same time search engines like Google, Bing and Yahoo are getting better all the time.
Today lots of people searching for something online don't need to go past the first page of their search engine anymore to find something suitable. So if you're not on the first page most customers won't find you. And is it worth doing SEO work if you can only get onto page 5 within your budget?
Our Practical Keyword Tool and service is the foundation for an effective SEO strategy.
Because free internet listings on the first page of a Search Engine is one of the most cost-effective marketing strategy it is highly sought after by others all around the world.
Some of the current tricks to achieving a good online business strategy from SEO campaigns include;
- Choosing the right keywords,
- Ensuring those keywords have sufficient prospects, and
- Assessing the strength of the competition.
With our specialised keyword tool and extensive business growth experience Knowledgi will identify up to 10 keyword combinations where your business is better placed to reach the top 10 in Google or Bing to support your SEO marketing. We'll then monitor this throughout the year for new opportunities and changing search trends.
How this service helps you
Being on the first page of a high volume search term (keyword) opens you up a whole raft of customers that you might otherwise have missed.
While being a big fish in a small pond is OK, how about being a big fish in a big pond?
Precision Evaluated Opportunities
Computers are designed for specific details yet humans are used to a level of interpretation being applied into language. Unfortunately the computers win online and getting the precise, exact keywords and spelling can make a huge difference.
Example: Lets say you have a shop that sells 'women's raincoats' as a major product line and want to work out what is the right keyword to use to sell them online. So we'll start by having a look at Google's rough monthly global search volumes (as of October 2012) on different spellings and derivatives.
- raincoat - 22,200 monthly searches
- raincoats - 12,100
- rain coat - 6,600
- rain coats - 4,400
- womens raincoat - 480
- rainwear - 5400
So, you can see that 'women's raincoats' while perhaps being a good seller in your shop when dealing face to face with customers isn't a particularly good online search term. 'raincoat' has some forty-six times more volume. Plus the simple act of adding a space between 'rain' and 'coat' reduces your potential customers by 70%! As simple as a single space. So much that the more obscure 'rainwear' has more searches than 'rain coats'.
Knowing the bigger search volume keywords is great but if the competition is too tough then it might be easier to invest your effort into different words.
Competitors are assessed using the IT industry's most up to date assessment of the most desirable elements of a page 1 website. These things are generally agreed to include matters like page structure, keyword density, links from other sites, facebook likes etc. we believe that there are something like 50 signifiicant influences to the search algorithms at present. (Bearing in mind that this is an in-exact science as search companies guard their filtering algorithms jealously).
As it turns out while there are some major competitors for 'raincoats' (from our previous example) like Target, Walmart and Amazon Clothing there is enough space on the first page for a well prepared small business to also be listed.
Even if you've now found a good niche and low competition, is it really the best place to invest your time and money?
Are there other keywords that are even better that you could be targetted?
Taking our example again, without alternatives we might be quite happy to target 'raincoat' as a page 1 goal and try to attract a number of those 22,200 searches each month.
That is until we discover that the keyword 'parka' which your business also sells has nearly three times the monthly search volume (60,500 in October 2012) with even lower competition. And as it turns out our shop makes an even higher margin on parkas than raincoats. This is good business strategy.
This is a written report
This is an iterative process from working with you to understand your business offerings resulting in a written report in presentation style with graphs and charts.
- Up to 10 keywords identified
- Monthly search volumes
- Assessment of current page 1 sites that you'll need to usurp
- identification of alternative keywords